Last updated: 09/01/2025
This Privacy Policy explains how RevUp Online Ltd trading as arielle’s (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or make a purchase from our website.
We are committed to safeguarding your privacy and handling your personal data responsibly and transparently, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
The data controller responsible for your personal data is:
RevUp Online Ltd trading as arielle’s
86 St Benedicts Street
Norwich
NR2 4AB
United Kingdom
Email: help@arielles.co.uk
What Personal Data We Collect
When you use our website, we may collect personal data that you provide directly to us. This includes your name, billing and delivery address, email address, telephone number, and any information you provide when placing an order, creating an account, or contacting us.
When you make a purchase, we collect information relating to your order, such as the products purchased, order value, and transaction details. Payment card information is processed securely by our payment providers and is not stored on our servers.
We also collect certain information automatically when you browse our website. This may include your IP address, browser type, device information, pages visited, and interactions with the site. This information helps us understand how our website is used and how we can improve it.
How We Use Your Personal Data
We use your personal data to operate and improve our business. This includes processing and fulfilling orders, managing customer accounts, providing customer support, and communicating with you about your purchases or enquiries.
We may also use your information to comply with legal obligations, such as accounting and tax requirements, and to protect our business against fraud or misuse.
If you choose to receive marketing communications from us, we will use your contact details to send you updates, offers, or promotional content. You can opt out of marketing communications at any time.
Legal Basis for Processing
We process your personal data where it is necessary to perform a contract with you, such as fulfilling an order. We may also process data to comply with legal obligations or where we have a legitimate interest in operating and improving our business, provided this does not override your rights.
Where required, we rely on your consent, particularly for marketing communications and the use of non-essential cookies. You may withdraw your consent at any time.
Sharing Your Personal Data
We only share your personal data where it is necessary to provide our services or comply with the law. This may include sharing data with payment processors, delivery and fulfilment partners, website hosting providers, email service providers, and professional advisers.
All third parties are required to process your personal data securely and in accordance with applicable data protection laws.
Cookies
Our website uses cookies and similar technologies to ensure it functions correctly, to remember your preferences, and to analyse how visitors use the site. You can control or disable cookies through your browser settings. Further information may be provided in a separate Cookie Policy where applicable.
How Long We Keep Your Data
We retain personal data only for as long as necessary for the purposes for which it was collected. Order and transaction records are generally kept for up to six years to comply with legal and tax obligations. Account information is retained until you request its deletion. Marketing data is kept until you unsubscribe or withdraw consent.
Your Rights
You have the right to access the personal data we hold about you, to request corrections to inaccurate information, and to request the deletion of your data in certain circumstances. You may also object to or restrict how we process your data, request data portability, or withdraw consent where processing is based on consent.
If you believe your data protection rights have been breached, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Data Security
We take appropriate technical and organisational measures to protect your personal data. These include secure hosting, encryption, access controls, and regular system updates.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at help@arielles.co.uk.
